Organigram Global Launches happly, a New U.S. Hemp-Derived THC Brand Offering Targeted Formulations for Three Mood States; Socialize, Relax, and Sleep

Organigram Global Inc. (NASDAQ: OGI) (TSX: OGI), (the “Company” or “Organigram”), Canada’s #1 cannabis company by market share, is pleased to announce the launch of happly, its third U.S. hemp-derived delta-9 brand, created specifically for the growing segment of consumers seeking ‘mindful recreation’ with THC products. The launch of happly follows the Company’s entry into the growing U.S. hemp-derived THC market with its lineup of Collective Project sparkling juices and Fetch sodas earlier this year.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251009031325/en/

The hemp-derived THC category in the U.S. continues to experience growth driven by consumer access, convenience, discretion and wellness appeal. In addition, the U.S. continues to demonstrate forward-thinking leadership in the acceptance and advancement of hemp-derived cannabinoids.

Backed by extensive qualitative and quantitative consumer research, happly is thoughtfully designed from a brand and product perspective for individuals seeking moderation, control and predictability in their cannabis experiences. These consumers prioritize products with lower THC doses formulated specifically to address mood states including sleep, relaxation and socializing. According to Organigram’s robust U.S. market segmentation study, the mindful recreation segment represents approximately 21% of cannabinoid consumers, highlighting the strong demand for low-dose, functional products—driven in large part by a younger adult demographic with 63% of this group being under the age of 34.

Introducing happly – “The Right Amount”

“happly is more than just a new brand, it is about redefining how hemp-derived THC can be part of everyday life,” said Megan McCrae, SVP, Corporate Strategy & International Growth at Organigram. “It was designed by listening closely to consumers and creating a range of products they’ve been asking for with a focus on moderation, control, predictability and specific benefits. Most importantly, happly reflects a shift toward intentional hemp-derived THC use—designed for everyday moments where consumers are seeking balance and being present rather than excess. Our targeted formulas make that possible, delivering the right effects and a consistent experience.”