A2Z Cust2Mate Launches Dedicated AI and Business Insight Division In Line with Next-Gen Smart Cart Rollout

Will drive advanced AI capabilities across shopping personalization, retail media, fraud prevention, and store optimization

ONTARIO, CA / ACCESS Newswire / October 9, 2025 / A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) a leader in smart shopping cart technology, today announced the launch of an AI and Business Insights Division, at its subsidiary Cust2Mate Ltd., dedicated to accelerating the development and deployment of artificial intelligence capabilities across the company's next-generation smart cart platform. The strategic move comes as Cust2Mate prepares for the widespread rollout of its advanced smart cart solutions, and adoption of its retail media practice

The new division will report directly to Deputy CEO & Chief Technology Officer, Elkana Porag, who brings decades of executive experience leading technology innovation, strategy and digital transformation. Porag has previously founded n-Join research, an early adopter of neural networks startup, and is an alumni of Deloitte's global strategic consulting arm, Deloitte Monitor. He will oversee the development of cutting-edge AI applications integrated into the Cust2Mate smart cart ecosystem. This strategic move is designed to accelerate advanced AI capabilities across Cust2Mate's product suite, ensuring a seamless and intelligent shopping experience for retailers and consumers alike.

"This new division marks a significant milestone for Cust2Mate," said Elkana Porag, CTO and Deputy CEO of Cust2Mate. "By harnessing the power of modern state of the art Generative AI, we are poised to deliver unprecedented levels of personalization, retail media opportunities, and operational efficiency to our retail partners, their customers and all stake holders in the retail industry."

The AI and Business Insights Division will focus on the following core applications, all proposed to be embedded within the Cust2Mate smart cart platform:

• Shopping Experience Personalization: Leveraging generative AI and proprietary neural networks, the platform will enable real-time personalization of shopping journeys enhancing the shopper engagement.

• Tailored Retail Media: Utilizing the unique advantages of the omnichannel in-store / online shopper journey enabled by the Cust2mate smart cart platform, to offer tailored, personalized, time and place specific content, promotions, and advertisements to each shopper.

• Fraud and Shrinkage Mitigation: An advanced AI-driven fraud detection engine will utilize multiple sensors and data sources to minimize shrinkage, effectively identifying and managing both suspicious activities and honest mistakes.