Happy Belly Food Group Announces New Franchise Agreement Signed for Heal Wellness in Barrie, Ontario

Toronto, Ontario--(Newsfile Corp. - October 10, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce the signing of a franchise agreement for the city of Barrie, Ontario. This is the second franchise agreement Heal Wellness has signed this week. Heal Wellness ("Heal") is a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.

Happy Belly 1

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"Barrie represents an exceptional market for Heal Wellness," said Sean Black, Chief Executive Officer of Happy Belly. "With its rapidly growing population, strong family demographics, and a vibrant, health-conscious community, the city aligns perfectly with Heal's mission to deliver quick, fresh, and nutritious food options to active Canadians. The signing of this new franchise agreement further demonstrates the strength of our scalable, asset-light business model and the continued confidence our franchise partners have in the Heal brand.

"Home to Georgian College, one of Ontario's largest and most active college campuses, Barrie boasts a thriving student population that embraces wellness, convenience, and better-for-you dining options. The presence of thousands of health-conscious students and young professionals makes the city an ideal environment for Heal Wellness, where nutritious, energizing meals fit perfectly into their fast-paced, active lifestyles."

Happy Belly 2

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"Situated just north of the Greater Toronto Area, Barrie is one of Ontario's fastest-growing cities-home to young professionals, families, and students who value convenience, quality, and healthy eating. Its proximity to cottage country and its year-round recreational culture make it a dynamic market for wellness-driven food concepts. The new Heal Wellness franchise location will serve as a go-to destination for both residents and visitors seeking refreshing, better-for-you meal options.