Fifth Third Mortgage Lending is Strategic Growth Driver

Fifth Third (NASDAQ: FITB) is opening more doors for homeowners than ever — with smarter mortgage solutions, faster processes, and a customer-first mindset. In 2025 alone, the Bank has originated over $5.2 billion in mortgages, ranking among the top 45 lenders nationally and the top 15 banks. Already a top ten mortgage servicer in the U.S., Fifth Third has increased market share in 90% of its key markets in 2025 — and continues to accelerate its strength and scale in mortgage banking. As Fifth Third prepares for its next chapter of growth, mortgage continues to serve as a cornerstone of customer relationships and regional expansion.

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James Sias, Head of Mortgage Lending and Indirect Dealer Services at Fifth Third onstage with Diego Sanchez, President of HW Media, at HousingWire's Mortgage Banking Summit. Photography by Wes Ellis.

This week, at HousingWire’s inaugural Mortgage Banking Summit, James Sias, Head of Mortgage Lending and Indirect Dealer Services, remarked: “Mortgage isn’t just a product — it’s the ultimate relationship builder. It’s how we become the one bank our customers most value and trust for life.”

Fifth Third’s commitment to mortgage is backed by data. According to Fifth Third’s internal analysis of new mortgage originations from 2019 through 2023, new households with mortgages are 24% more likely to stay with the Bank than similar checking-only households. In the most recent 2023–2024 cohort, that advantage grew to 31%, reinforcing mortgage as a powerful anchor in the customer relationship.

Fifth Third’s focus on building deep, long-lasting customer relationships — with essential products, personnel, and customer experiences — is driving sustainable organic growth. As Fifth Third expands, particularly across the South, mortgages have helped attract, retain and deepen new households. Over the past 24 months, the Bank has attracted hundreds of millions in incremental deposits through its mortgage relationship pricing program, while advising customers holistically across their full financial picture. The Bank is actively hiring Mortgage Loan Officers in new markets and currently offers more than 35 mortgage products tailored to a wide range of income levels, credit profiles, and geographies.