EIT Digital Unveils Bold New Identity as "28DIGITAL" to Lead Europe's Digital Future

EQS-News: 28DIGITAL / Key word(s): Product Launch EIT Digital Unveils Bold New Identity as "28DIGITAL" to Lead Europe's Digital Future 13.10.2025 / 10:05 CET/CEST The issuer is solely responsible for the content of this announcement. A fifteen-year journey now culminates in a strategic rebranding focused on Talent. Tech. Trust.

BRUSSELS, Oct. 13, 2025 /PRNewswire/ -- EIT Digital, Europe's premier digital innovation organization, today announced its rebranding to "28DIGITAL".

Initiated by the European Institute of Innovation and Technology (EIT) in 2010, as EIT ICT Labs, the organization has completed its 15-year cycle, which brought it to become Europe's largest open innovation ecosystem. As a result, 28DIGITAL becomes independent while continuing to collaborate with the EIT under the Memorandum of Collaboration.

The organization has grown exponentially over the years, and it now operates 23 offices across Europe, with a global hub in Silicon Valley. As one of the Knowledge and Innovation Communities of the European Institute of Innovation & Technology, and through deep integration with flagship EU programmes including Horizon Europe, Interreg, and Digital Europe, EIT Digital has supported hundreds of startups and SMEs, trained thousands of students, and created a dynamic platform connecting industry, research, investors, and policymakers

The new 28DIGITAL name and brand are built on the foundational pillars of Talent. Tech. Trust.

"Our mission has always been twofold: to accelerate the growth of Europe's deep-tech ventures and to educate the next generation of entrepreneurial digital leaders—anchored in a strong, a collaborative innovation ecosystem" said Federico Menna, CEO of 28DIGITAL. "Our name change is also a declaration of intent. It reflects a new European ambition, the '28th regime', a borderless, European framework, and is aligned with Europe's Startup and Scaleup Strategy. We are committed to forge a digital future that is competitive, human-centric, and rooted in European values."