The Estée Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry

The Estée Lauder Companies Inc. (NYSE:EL), under the High Patronage of Mr. Emmanuel Macron, President of the French Republic, today announced the opening of its Fragrance Atelier within its new La Maison des Parfums on Rue Volney in Paris. This newly established global innovation hub is fully dedicated to world-class fragrance expertise, advanced technologies and cutting-edge capabilities, and will accelerate the company’s strategic ambitions in luxury and prestige fragrances. Rooted in the legacy of Mrs. Estée Lauder’s pioneering vision and her lifelong passion for fragrance, the Atelier’s opening marks a significant milestone in the company’s longstanding commitment to fragrance excellence and craftsmanship.

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The Exterior of La Maison des Parfums

“It is with great pride and excitement that we open our Fragrance Atelier in Paris,” said Stéphane de La Faverie, President and Chief Executive Officer, The Estée Lauder Companies. “Building on our incredible heritage of creativity and innovation, the Atelier will propel our future growth in this dynamic category — uniting world-class expertise, cutting-edge technology, and the artistry of fragrance to accelerate innovation across our portfolio. Located in the cradle of perfumery, our teams will blend state-of-the-art technology, data-driven intelligence, and olfactive expertise to craft the next generation of extraordinary scents for our consumers worldwide.”

“The Fragrance Atelier is an exciting new model for creation — a space that harnesses creativity and science to shape the future of fragrance,” said René Lammers, The Estée Lauder Companies’ Chief Research & Innovation Officer. “This hub brings together experts from across our fragrance brands and partners in an environment purpose-built for experimentation. Together, they will accelerate the journey from inspiration to formulation and ultimately to the final consumer experience.”

A Bold Addition to The Estée Lauder Companies’ Innovation Network

The Atelier further enhances The Estée Lauder Companies’ global research and innovation network across the United States (New York and Minnesota), China (Shanghai), Europe (Belgium), and Canada (Toronto). Together, these sites seamlessly integrate category- and region-specific strengths to drive breakthrough discovery across the full spectrum of beauty. The Atelier introduces an AI-enabled, end-to-end creation process that combines olfactive and neuroscience modeling with real-time monitoring of patents, research, and regulations. These resources will accelerate discovery, develop new technologies, fuel experimentation, and enable faster response to evolving consumer trends, reducing fragrance development lead times by up to 30–50% in the coming years.