Storyblok unveils CMS innovations that enable brands to stay visible and confident on the new web

With these new features and partnerships, brands can keep their content healthy and fully understand how it's performing so they can win in the new AI-powered buyer's journey

NEW YORK and AMSTERDAM, Oct. 14, 2025 /PRNewswire/ -- At the start of JoyConf, Storyblok's first-ever conference, the company announced new product features and partnerships that support its mission to be the headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era.

Dominik Angerer, CEO and Co-Founder of Storyblok, said: "The web looks a lot different than it did even a few months ago. Now people trust AI more than your website. Search traffic is down, zero-click AI answers are up, and brands are still in shock about how fast the rules have been rewritten. The focus used to be on publishing as much content as possible, but now all of that unmanaged content debt is backfiring. Outdated and irrelevant content can be used as a source of truth in AI answers to misrepresent a brand, decrease its authority, and end the buyer's journey before it even begins.

"The good news is that the product features and partnerships we're unveiling for content operations and observability give brands a new playbook for success. Now they will feel more confident about their content than ever before at a time when AI search is the new front door to your brand."

Storyblok Strata: See everything, solve anything (Available next year)

Storyblok already understands content based on its context. With Strata, companies will have access to that intelligence and more through a vector data layer that makes content transparent and understandable in entirely new ways. Strata analyzes your content and builds a vector database that adds meaning and connection to every piece of content in Storyblok.

With this enhanced content foundation, brands can quickly identify and eliminate content debt, create new content that's on brand, improve AI access and understanding, and deliver personalization at scale. Strata will also power new and enhanced use cases where content is critical, such as customer support that's relevant, accurate, and immediate.

Storyblok FlowMotion: Your content on autopilot (Available in Q1)

Changing a piece of content often leads to a series of manual steps that need to be completed for the task to truly be complete. FlowMotion is the new automation and integration layer inside Storyblok that connects your content with your entire tech stack. Now you can visually design intelligent content workflows and orchestrate AI agents that handle the repetitive work for you.