Allied Market Research

WILMINGTON, Del., Oct. 14, 2025 /PRNewswire/ -- The corporate events market is anticipated to grow as more industries embrace events that are professional and strategically planned. The companies are holding events more often for their teams, clients, or partners and are seeking formats that are fresh, interactive, and well-organized. There is a clear shift toward professionally managed events that use technology and deliver memorable experiences, reflecting the modernness in the businesses approach for both internal meetings and external networking.

Allied Market Research published a report, titled, 'Corporate Event Market by Event Type (Conference/Seminar, Trade Shows/Exhibitions, Incentive Programs, Company Meetings, and Others), Industry (Financial services, Information Technology, Real Estate and Infrastructure, Automotive, and Others), Platform (Virtual Events, Hybrid Events, and Physical Events), Event Location (Tier 1 Cities, Tier 2 Cities, and Tier 3 Cities), and Audience (International, and Domestic): Global Opportunity Analysis and Industry Forecast, 2024-2035'. According to the report, the "corporate event market" was valued at $330.9 billion in 2023, and is estimated to reach $730.7 billion by 2035, growing at a CAGR of 7% from 2024 to 2035.

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Market Introduction

The corporate events market consists of professionally organized gatherings such as conferences, seminars, product launches, exhibitions, team-building activities, and incentive programs, which are hosted by companies to achieve strategic business goals. Moreover, these events have become important tools for promoting brands, engaging employees, and communicating with stakeholders. In addition, since the COVID-19 pandemic, the market has witnessed major changes, especially with rise of virtual and hybrid formats that have gained momentum as businesses have rapidly embraced digital solutions.

Furthermore, increase in use of AI-driven event management tools, sustainability-focused event planning, and experiential marketing trends has further fueled the market growth. As organizations prioritize innovation and collaboration, the corporate events market continues to expand, offering dynamic opportunities across industries.