U.K. Enterprises Scale GenAI, Redefine Hybrid Work

Enterprises in the U.K. are reimagining workplace strategies to balance innovation, resilience and sustainability, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.

The 2025 ISG Provider Lens Future of Work Services report for the U.K. finds enterprises are integrating advanced technologies into core business functions while rethinking hybrid work design and acting on sustainability commitments in their digital workplaces. Increasingly, GenAI is enabling businesses to create hyperpersonalized employee experiences by analyzing vast amounts of data to tailor interactions and offerings to individual preferences and behaviors. By pairing these innovations with strong governance and responsible AI practices, companies are boosting both efficiency and resilience amid inflationary pressures and talent shortages.

“At some enterprises in the U.K., GenAI is no longer an experiment, but the cornerstone of workplace transformation,” said Iain Fisher, director at ISG. “Those organizations are harnessing its capabilities to improve operational efficiency and foster a culture of progress with continuous learning and adaptation at the forefront. But the majority of organizations are still waiting to see how other pilots work out before committing to deployment at scale.”

Hybrid work has evolved from a sudden trend into a standardized operational model, ISG says. Today, more than 60 percent of U.K. job postings offer hybrid or fully remote work options. Enterprises in the U.K. are crafting hybrid strategies that balance employee autonomy and organizational accountability. They are also enhancing collaboration, using work hubs such as Microsoft Teams and Zoom to facilitate seamless interaction among team members. Connecting employees, partners and customers through orchestrated workflows creates cohesive ecosystems that foster inclusivity and faster adaptation to market changes.

Another notable trend is how enterprise approaches to employee experience are becoming outcome-driven, the report says. U.K. enterprises are moving from static sentiment surveys to real-time telemetry and behavioral analytics to track engagement and performance. They are adopting digital employee experience (DEX) platforms, integrated with IT and human resources systems, to identify risks of disengagement early and allow tailored interventions. This capability equips organizations to offer targeted support, ensuring employee needs are addressed promptly and appropriately.