NIQ Announces the 2025 North American Breakthrough Innovation Award Winners

NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, is proud to unveil the North American winners of its 2025 Breakthrough Innovation Awards. These prestigious accolades honor the most impactful new products that have risen above economic uncertainty, shifting consumer priorities, and fierce competition to deliver meaningful innovation and sustained performance.

In a marketplace shaped by inflationary pressures, evolving wellness goals, and heightened demand for convenience and personalization, this year’s winners have demonstrated exceptional agility and relevance. All award-winning products launched between 2023 and 2024, proving their ability to thrive in a fast-moving, consumer-first landscape.

The 2025 NIQ Breakthrough Innovation Winners are:

Canada

• Hero Mighty Patch, Hero Cosmetics
• Smucker's Uncrustables Sandwiches, The J.M. Smucker Company

United States

• Athletic Brewing Company Non-Alcoholic Brews, Athletic Brewing Company
• Barebells, Vitamin Well Group
• BODYARMOR Flash I.V., BA SPORTS NUTRITION LLC
• Buchanan's Pineapple, Diageo
• Coca-Cola x OREO, The Coca-Cola Company & Mondelēz International
• Dove x Crumbl, Unilever
• Dr Pepper Creamy Coconut, Keurig Dr Pepper
• Duke Cannon, Duke Cannon Supply Co.
• e.l.f. Glow Reviver Lip Oil , e.l.f. Cosmetics
• good2grow Snackers, good2grow LLC
• Jimmy Dean Griddle Cake Sandwiches, TYSON FOODS INC
• Just Bare Lightly Breaded Chicken, Just Bare Foods
• Legendary Foods Protein Pastries, Legendary Foods
• Lysol Air Sanitizer, Reckitt
• Post Malone OREO Cookies, Mondelēz International
• Rao’s Made for Home Brick Oven Crust Pizza, The Campbell's Company
• Real Good Foods Lightly Breaded Chicken, Real Good Foods
• Red Bull Sea Blue Edition, Red Bull
• Taylor Farms Mini Chopped Salad Kits, Taylor Farms
• Topo Chico Sabores, The Coca-Cola Company
• Voodoo Ranger Tropic Force IPA, New Belgium Brewing

These brands have distinguished themselves by responding to emerging consumer needs with bold, relevant solutions—whether it's delivering better-for-you options, elevating indulgence, or enhancing everyday convenience. Their success reflects a growing demand for products that not only perform but also connect meaningfully with consumers’ lifestyles and values.