BIRKENSTOCK TO ACQUIRE LONG-STANDING DISTRIBUTOR BIRKENSTOCK AUSTRALIA PTY. LTD. PLANNING TO ACTIVELY INVEST IN THE BUSINESS AND TO UNLEASH THE GROWTH POTENTIAL OF ONE OF ITS LARGEST MARKETS

EQS-News: Birkenstock Holding plc / Key word(s): Acquisition/Investment BIRKENSTOCK TO ACQUIRE LONG-STANDING DISTRIBUTOR BIRKENSTOCK AUSTRALIA PTY. LTD. PLANNING TO ACTIVELY INVEST IN THE BUSINESS AND TO UNLEASH THE GROWTH POTENTIAL OF ONE OF ITS LARGEST MARKETS 15.10.2025 / 23:30 CET/CEST The issuer is solely responsible for the content of this announcement.

PRESS RELEASE		MEDIA CONTACT Birkenstock Holding plc [e-mail]
LONDON, UNITED KINGDOM || OCTOBER 15, 2025

 

 

BIRKENSTOCK TO ACQUIRE LONG-STANDING DISTRIBUTOR BIRKENSTOCK AUSTRALIA PTY. LTD. PLANNING TO ACTIVELY INVEST IN THE BUSINESS AND TO UNLEASH THE GROWTH POTENTIAL OF ONE OF ITS LARGEST MARKETS IN THE APAC REGION

 

 

Birkenstock Holding plc, (together with its subsidiaries, "BIRKENSTOCK”, the “Company” or “we”, NYSE: BIRK) today announces it has signed a definitive agreement for the acquisition of its long-standing distributor Birkenstock Australia Pty. Ltd. ("BIRKENSTOCK Australia"). This acquisition seeks to ensure a seamless succession for the two founders of BIRKENSTOCK Australia—Marcel and Manuela Goerke. BIRKENSTOCK’s commitment to invest in the Australian market will further unlock the growth potential of one of BIRKENSTOCK’s largest markets in the APAC region.

 

The acquisition will be carried out via Birkenstock International Asia GmbH—a 100%-owned subsidiary of BIRKENSTOCK—and will safeguard continuity for all contracts, assets and employees. Since the early 1990s, the family-owned business has grown into the current company, Birkenstock Australia, with around 60 employees and an annual revenue of AUD 88.6 million (for the LTM period ended June 30, 2025). Birkenstock Australia has its headquarters in Melbourne. The company operates two owned stores in Melbourne, a monobrand partner store in Sydney, and an online shop. Additionally, it maintains a distribution network of over 300 B2B partners.