CAVA x Clix Launch Curated Menu Item, Gamified Rewards, and Epic PC Giveaway

CAVA, the category-defining Mediterranean fast-casual restaurant brand, is teaming up with professional gamer and streamer Cody “Clix” Conrod to bring fans a first-of-its-kind gamified experience both in-restaurant and online. Starting October 16, CAVA and Clix invite guests to take part in a limited-time series of challenges, rewards, and exclusive offers designed to celebrate CAVA’s fan-favorite menu items and engage its passionate gamer community.

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Clix Chicken Shawarma Bowl

At the center of the campaign is the CAVA Pass Challenge, a gamified loyalty experience available from October 16 - November 23 that rewards frequency and engagement:

• Guests opt into the challenge via the CAVA app and are automatically entered to win the grand prize - a custom CAVA PC.
• With each visit ($10 purchase or more, including both digital and in-restaurant orders), point bonuses increase - helping guests “level up.” The first 20 people to make a third qualifying purchase ($10 min, one qualifying purchase per day) will win JBL Grip Speakers.
• On the 5th visit, guests receive their choice of pita chips: Classic or Cinnamon Sugar Pita Chips - the newest sweet addition to CAVA’s menu.
• On the 7th visit, guests get bumped to CAVA’s coveted Sun loyalty status for even more rewards.

“At CAVA, we’re always looking for ways to meet our guests where they are, and we’re seeing more and more of our fans in gaming culture. This collaboration with Clix lets us celebrate two things our fans love: bold flavors and immersive, interactive experiences,” said Andy Rebhun, Chief Marketing and Experience Officer at CAVA. “CAVA’s mission is to bring heart, health, and humanity to food; so supporting Clix’s commitment to the Dana-Farber Cancer Institute is the perfect complement to a partnership we’ve been eager to engage in.”

All participants are also entered to win a custom CAVA PC, inspired by the Mediterranean brand’s bold colors and flavors. This one-of-a-kind ultimate gaming machine built by Paradox Customs is powered by the elite AMD Ryzen 7 7800X3D processor and NVIDIA RTX 5070 Ti graphics card for top-tier gaming performance. Plus, there’s an extra special CAVA twist: a touch screen that allows the winner to order CAVA directly from their PC case. A Clix x JBL Quantum Headset will also be included.