YINZCAM EXPANDS GLOBAL REACH WITH LAUNCH OF FIRST UAE MOBILE APP FOR DUBAI BASKETBALL

EQS-News: YinzCam / Key word(s): Product Launch/ESG YINZCAM EXPANDS GLOBAL REACH WITH LAUNCH OF FIRST UAE MOBILE APP FOR DUBAI BASKETBALL 16.10.2025 / 22:55 CET/CEST The issuer is solely responsible for the content of this announcement. PITTSBURGH and DUBAI, UAE, Oct. 16, 2025 /PRNewswire/ -- YinzCam, the industry leading professional sports mobile app and software developer, has announced the launch of its first-ever app in the United Arab Emirates, developed in partnership with Dubai Basketball, the newly established EuroLeague and Adriatic Basketball Association (ABA) League franchise.

The new Dubai Basketball app, now available for iOS and Android devices, delivers fans an immersive and connected game-day and year-round experience, including real-time EuroLeague stats and access to video content from across the EuroLeague through an Arena Cloud TV integration. Fans can also access a dedicated Member Hub, giving them exclusive content and engagement opportunities.

"Dubai is the city of the future, it's a part of the culture here and embedded within our fans," said Nick Oakley Co-Chief Executive Officer of Dubai Basketball. "We want to be fan-centric in everything we do. With this partnership, we can reach our community in every possible way - app, social media, match-day experiences, and beyond. We want to give them the ability to connect with our team wherever they are. This is a major step toward building a team for this city, for now and for the future."

The app marks YinzCam's first collaboration with a EuroLeague or ABA League team, further expanding its global portfolio of sports clients, which includes top organizations across the U.S. (NBA, NFL, NHL, MLS), the English Premiere League, Australian Football League, CONMEBOL (South America) and more.

"We are thrilled to partner with Dubai Basketball on this flagship project," said Priya Narasimhan, Founder & CEO of YinzCam. "This launch introduces YinzCam's technology to the UAE market and represents our first entry into the EuroLeague and ABA ecosystem. The Dubai Basketball mobile app, website, and customer data platform (CDP) will be a unified digital platform roll-out for YinzCam, delivering the ultimate in personalization, with the fan at the center of it all. When a Dubai Basketball fan engages with content, ticketing, retail, streaming, or gamification—whether on mobile or desktop—our platform will deliver a digital experience tailored to that fan's needs and wishes in that moment."