Adobe and YouTube Partner to Empower Creators to Produce Amazing Content and Grow Their Audiences

Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) and YouTube announced a partnership designed to empower creators around the globe to create amazing content and help grow their audiences. The partnership brings together Adobe Premiere’s industry-leading video editing tools with the massive reach of YouTube Shorts in a new content creation space, Create for YouTube Shorts, coming soon to the Premiere mobile app. This new, dedicated place to create and instantly publish to YouTube Shorts in Premiere mobile will bring Adobe’s best-in-class video editing tools directly to millions of YouTube creators. Creators will be able to save and create templates or create their own to share on YouTube Shorts to inspire others and spark new trends.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251028307123/en/

The new content creation space for YouTube Shorts in Premiere mobile delivers everything creators need to easily produce viral videos, grow their audience and tap into trends. Creators will have access to Adobe’s powerful video editing tools including exclusive effects, transitions, templates and more, designed for creating eye-catching YouTube Shorts. From day-in-the-life vlogs to travel videos, behind-the-scenes content and everything in between, creators will be able to make and share amazing content anytime, anywhere.

YouTube’s Scott Silver joined Adobe’s Ely Greenfield on stage at MAX to share news of their new partnership with the global creative community.

“We’re excited to partner with YouTube to give creators the power to produce, share, and grow on the world’s biggest stage, YouTube,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “YouTube Shorts has become the ultimate launchpad for creators and bringing Adobe Premiere mobile’s pro-grade video editing tools to millions of YouTube creators helps them make amazing content and reach new audiences.”

"Our goal at YouTube is to meet creators where they are and give everyone the tools they need to make storytelling easier and connect with their audiences," said Scott Silver, vice president of engineering, YouTube. "This partnership with Adobe to integrate YouTube Shorts into Premiere mobile will give creators even more choice and access to more editing features to produce content the way they want, unlocking new ways for them to connect with their viewers and reach new audiences globally."