Adobe GenStudio Introduces New Scaled Content Production Capabilities, Enhanced Model Customization with Adobe Firefly Foundry and a Growing Ecosystem of Ad Delivery Partners

Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced major innovations in GenStudio, its integrated solution that enables businesses to power their content supply chain with the latest advancements in AI. GenStudio simplifies one of the most pressing challenges facing creative and marketing teams today, where an insatiable demand for content is outpacing organizational resources. Adobe is addressing this by extending generative AI and AI agents directly into content production workflows, working directly with businesses to create tailored generative AI models, and streamlining experience delivery via integrations with Amazon Ads, Google Marketing Platform, Innovid, LinkedIn and TikTok.

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Adobe GenStudio for Performance Marketing.

“GenStudio brings together best-in-class Adobe capabilities for businesses to remain competitive in an attention-based economy, dramatically shortening the time it takes to deliver on-brand experiences at scale,” said Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise. “Adobe is the technology partner of choice for global businesses because of our deep expertise in bringing together AI, creativity and marketing workflows, providing a unified platform where teams can assemble, activate and optimize content for any channel—all in one place.”

Today, 99% of Fortune 100 companies have used AI in an Adobe app, and nearly 90% of the Top 50 enterprise accounts have adopted one or more of Adobe’s AI-first innovations including GenStudio offerings such as GenStudio for Performance Marketing and Firefly Services. Brands including The Coca-Cola Company, dentsu, The Estée Lauder Companies, Henkel, IBM, IPG Health, Lumen Technologies, Monks, The National Football League, Newell Brands, PepsiCo/Gatorade, Prudential Financial, Publicis Groupe, Qualcomm, Stagwell and Tapestry have been working with Adobe AI-powered offerings such as Firefly and GenStudio to shorten the time it takes to launch campaigns and engage new audiences—activating generative AI and agents to streamline workflows and boost creative output.