Adobe Delivers New AI Innovations, Assistants and Models Across Creative Cloud to Empower Creative Professionals

Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) introduced an array of new AI innovations and models into its flagship Creative Cloud applications, including Photoshop, Lightroom, Premiere and Illustrator, to empower creative professionals with greater precision and control. These innovations – which include one-click tools for compositing and masking – and new performance upgrades across apps save creative professionals time across each stage of their creative process, freeing them up to take on more work and meet the rising global demand for creative content. Adobe introduced new image upscaling and prompt generation in Firefly Boards, its collaborative AI ideation space along with new Firefly Creative Production for bulk editing thousands of images at once.

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Today at Adobe MAX – the world’s largest creativity conference – Adobe introduced an array of new AI innovations and models into its flagship Creative Cloud applications, including Photoshop, Lightroom, Premiere and Illustrator to empower creative professionals with greater precision and control.

Adobe showcased the new AI Assistant in Photoshop on the web, powered by agentic AI, along with conversational AI assistants in Adobe Express and Adobe Firefly. The new AI Assistant delivers even more power, control and potential time-savings, enabling creative professionals to chat with the assistant and instruct it to take on a series of creative tasks, provide personalized recommendations and offer tutorials for accomplishing complex creative work. It’s easy to switch between conversations with the assistant and manual tools like sliders to adjust brightness and contrast, giving creative professionals more control.

“We’re delivering several groundbreaking AI tools and models into creative professionals’ go-to apps, so they can harness the tremendous economic and creative opportunities presented by the rising global demand for creative content,” said Deepa Subramaniam, vice president of product marketing, creative professionals, Adobe. “With AI that gives creative professionals more power, precision and control – and time-savings – Creative Cloud is truly the creative professional’s best friend.”