AWS Ecosystem Fires Up AI, Cloud Strategies at U.S. Firms

Enterprises across the U.S. are working with AWS and its partner ecosystem to accelerate cloud modernization and rapidly scale their use of AI, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.

The 2025 ISG Provider Lens AWS Ecosystem Partners report for the U.S. finds that AWS remains the cloud provider of choice for many enterprises as the U.S. market adopts advanced multicloud architectures and complex, production-ready AI solutions at a faster rate than most regions. Service providers in the AWS ecosystem play significant roles in these initiatives.

“The U.S. market has entered a decisive phase in cloud and AI adoption,” said Anay Nawathe, ISG cloud delivery lead for the Americas. “Leading enterprises are no longer experimenting but scaling up their use of AI agents and transforming their cloud consumption patterns to align with growing business demand for AI.”

Many U.S. companies have engaged with AWS’ Nova GenAI model in early-stage pilots and experiments and are now moving beyond proofs of concept to production uses of AI, ISG says. They are acquiring tools for orchestrating and observing agents from multiple enterprise software platforms, while service providers develop proprietary systems to help clients manage complex agent ecosystems. Large U.S. companies are entering into major engagements for use of agentic AI frameworks.

Many U.S. companies are focusing on large-scale cloud transformations, both to achieve rapid cost optimization and to meet existing cloud consumption commitments with major hyperscalers, ISG says. For organizations that are lagging in fulfilling multi-year cloud commitments and face potential financial penalties, service providers are helping to accelerate migration and modernization. At the same time, providers are serving as consultants to help clients rationalize cloud consumption and renegotiate contract terms with hyperscalers.

U.S. companies are rapidly adopting multicloud strategies to increase flexibility and resilience, outpacing their counterparts in other regions and expanding the market for cloud infrastructure management, ISG says. By distributing workloads across platforms, enterprises are mitigating vendor lock-in risks and optimizing AI performance. Demand for post-migration services, including architecture reviews and performance optimization, continues to grow as enterprises seek to maintain secure, cost-effective and agile infrastructure for long-term transformation.