HEINZ and Herschel Supply Debut New Luggage Collection Packing Both Flavour and Style

Today, HEINZ, the global leader in condiments, is partnering with Vancouver-based lifestyle brand, Herschel Supply, to announce a first-ever collaboration uniting flavour and style. Inspired by the quarter of Gen Z and Millennials who pack their own condiments when dining on-the-go,¹ the collection transforms HEINZ Ketchup into a stylish, travel-ready accessory—allowing Canadians to carry their favourite sauce with them this travel season, no matter the destination or travel size requirements.

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HEINZ and Herschel Supply debut new luggage collection uniting flavour and style.

Bringing together two iconic brands known for their strong ties in Canada, the red-hot, limited-edition collaboration adds flavour to everyday travel in the quality and craftsmanship Herschel and HEINZ are known for. Combining Herschel’s best-selling silhouette with HEINZ’s unmistakable, rich “ketchup red” colour, the new luggage makes a bold, design-forward travel statement that balances function and style.

The Herschel x HEINZ collection features two standout pieces – the Herschel Heritage Hardshell Medium Luggage and the Herschel Heritage Hardshell Large Carry-On. Both pieces include features that jetsetters love, including easy-access split design with a zippered closure, reinforced corners for extra protection and 70% recycled polycarbonate material made tough and impact-resistant to handle all the trips. In addition to the bags’ bold red exterior colour, the collection includes unique pops of flavour throughout, including the “tear here” ketchup visual, an interior print featuring HEINZ Ketchup packets and a custom removable belt and luggage tag in the shape of an iconic HEINZ Ketchup packet.

“While we know there are restrictions on what you can pack when travelling, we know our fans go to irrational lengths to make sure their favourite ketchup is with them everywhere they go,” said Kaitlin Kocsis, Brand Manager, Heinz. “Whether flying across the country for a weekend getaway or planning a multi-country trip, this collection offers Canadians a fun and functional way to bring HEINZ with them on-the-go so they never have to go without their beloved condiment.”