Corona Cero Brings Golden Moments to the Mountains of Milano Cortina 2026

As the 100-day countdown to the Olympic Winter Games continues, and in a year the global Corona brand is celebrating its 100^th anniversary, Corona Cero is officially set to bring golden moments to the slopes of Milano Cortina 2026. As the first no-alcohol beer sponsor of the Winter Olympics, the brand is revving up its “For Every Golden Moment” global platform to invite consumers to celebrate every golden moment any time, any season.

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Corona Cero's "For Every Golden Moment" Olympic Winter Games

What began at the Olympic Games Paris 2024, Corona Cero’s Olympics partnership reinforces that beer and sports are better together by offering consumers more choices for any occasion. Corona Cero’s role reflects AB InBev and the International Olympic Committee’s (IOC) shared commitment to responsible consumption, connecting fans and athletes of a legal drinking age to a fresh perspective on relaxation and celebration.

“Together with the IOC, we are creating unforgettable experiences for consumers and athletes, where beer and sport come together in celebration of the Winter Olympics,” said Richard Oppy, AB InBev Global President, Premium Brands. “Corona Cero’s momentum since its Paris debut reflects the growing global demand for balanced choices, and we are proud to bring messages of connection, moderation, and celebration to the Games.”

A Global Platform for All Golden Moments and Seasons

While the brand’s heritage has long embodied the spirit of the beach, Corona Cero reimagines its “For Every Golden Moment” platform for the Winter Olympics, celebrating both Olympic triumphs and the golden moments in everyday life that transcend all seasons. Whether breaking world records, connecting with friends, or enjoying a sunset on a snowy mountain, “For Every Golden Moment” reminds people that these meaningful moments can happen anytime or anywhere.

To kick off the platform, citywide takeovers have launched in key markets, featuring dynamic out-of-home and digital media to celebrate 100 days until the Olympic Winter Games. The “For Every Golden Moment” platform will then scale across more than 25 select markets worldwide, including brand activations, product sampling with Corona Cero’s iconic lime ritual, athlete engagement, experiential and trade programs, and the debut of Olympic-themed bottles.