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Dow, Zermatt, and Nature’s Variety Launch Pet Food Pouch With Food-Contact Compliant Advanced Recycled Content
The new pet food packaging solution is designed for recyclability and incorporates food-contact compliant recycled plastic content from advanced recycling, setting a new standard for sustainability in the pet food industry.The collaboration combines …
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The new pet food packaging solution is designed for recyclability and incorporates food-contact compliant recycled plastic content from advanced recycling, setting a new standard for sustainability in the pet food industry.
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The collaboration combines Dow's materials science expertise, Zermatt's packaging innovation, and Nature's Variety's commitment to high-quality pet food for a solution that meets upcoming legislative requirements and consumer demand for sustainable packaging.
The new pouch includes 10% recycled content [mass balance approach] and can help comply with the 2030 target required by the EU's Packaging and Packaging Waste Regulation (PPWR) for contact-sensitive packaging.
HORGEN, SWITZERLAND / ACCESS Newswire / November 6, 2025 / Dow (NYSE:DOW), Zermatt, and Nature's Variety announce the launch of a new pet food packaging solution that is designed for recyclability and incorporates recycled content from advanced (also known as chemical) recycling. This innovative product, already on the shelves in Spain, France and Portugal marks a significant step forward in sustainable packaging for the pet food industry with multiple aspects of circularity in a single item.
The collaboration between Dow, Zermatt, and Nature's Variety brings together leaders in materials science, packaging innovation, and premium pet food. Dow provides innovative solutions that support manufacturers and brands in achieving their sustainability and performance objectives. Zermatt specializes in creating high-performance sustainable packaging solutions for a diverse range of applications. Nature's Variety, a leading European pet food brand, is committed to providing high-quality, natural pet food products for dogs and cats.
"This achievement highlights the importance of strong value chain collaboration. With our combined innovation, together we are delivering a solution that proactively meets legislative requirements and advances sustainability in the pet food packaging segment," said Antonio Barrasus, commercial director, Zermatt SA.
Innovation that proactively enables more sustainable pet food packaging
This innovative new pouch, specifically designed for Nature's Variety pet food products, is a result of simplifying the former multi-material structure (PET/PE) into a mono-material PE film structure aligned to anticipated design for recyclability (D4R) standards from The European Committee for Standardization (CEN).
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