Propelled by Proprietary Intent Data, Informa TechTarget Continues Account-Based Marketing (ABM) Leadership

TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, continues its strategic partnerships, recognition streak, and overall category leadership in Account-Based Marketing (ABM) as GTM teams search for ways to drive deeper engagement and build more revenue. By recently expanding its proprietary intent data by 41% through permissioned active prospects, buying teams, accounts and critical markets, the company demonstrated it is poised to uniquely help sales and marketing teams take advantage of this to accelerate growth in an evolving B2B environment.

According to Forrester’s State of ABM 2024 report, those who are employing ABM best practices are meeting or exceeding growth and revenue goals 55% more often. And these same high performing teams are personalizing content at the account, buying group and known individual levels. In order to target the right accounts and reach the right buyers, they rely on real-time behavior and intent signals from Informa TechTarget and are using this deep insight and intelligence to hyper-personalize content and outreach that resonates and converts.

“ABM is central to many GTM strategies. It hinges on sales and marketing alignment, precision targeting, and personalized engagement,” said Steve Niemiec, Chief Revenue Officer at Informa TechTarget. “We provide the first-party data, end-to-end strategic services and robust support they need to plan, execute and deliver breakthrough outcomes from their account-based marketing efforts.”

Due to its robust data, services and customer success, Informa TechTarget has been recognized as a Leader in ABM for three years running by QKS Group (formerly Quadrant Knowledge Solutions), a leading independent global analyst and consulting firm as well as a Leader in The Forrester Wave: Intent Data Providers for B2B, Q1 2025. In addition, B2B Marketing’s newly released Martech Vendor Spotlight Report: ABM Technology 2025 cited Informa TechTarget’s strength in equipping marketing and sales with the intelligence needed to target in-market accounts and buyers effectively and delivering the insights they need to hone outreach and personalize campaigns.