SAUDI TOURISM CAPTIVATES AUDIENCES AND STRENGTHENS GLOBAL PARTNERSHIPS AT WTM 2025

• Saudi Tourism Authority signed nine MoUs/agreements, facilitated twenty-seven MoUs/agreements between Saudi partners and the global tourism sector, and held more than 500  strategic meetings with the travel and tourism trade at WTM 2025.
• Building on the achievement of welcoming almost 116 million visitors in 2024 and up to 60 million in the first half of 2025, Saudi showcased its Unreal Calendar of events and entertainment, and iconic destinations, reinforcing its position as the world's fastest-growing tourism destination.
• The immersive "Saudi Land" pavilion captured global attention, highlighting major new partnerships, cultural experiences, and world-class events, including Formula 1, MDLBEAST Soundstorm, the Italian and Spanish Super Cups, and WWE Royal Rumble.

LONDON, Nov. 7, 2025 /PRNewswire/ -- The Saudi Tourism Authority (STA) and its partners concluded a high-impact showcase at World Travel Market (WTM) 2025, captivating the global travel trade with Saudi's Unreal Calendar of world-class events and entertainment and its iconic destinations – from the ancient wonders of AlUla and the pristine Saudi Red Sea, to the cultural energy of Jeddah and the dynamic spirit of Riyadh.

Saudi's presence at WTM demonstrated its commitment to building meaningful global partnerships, unlocking new investment opportunities, and delivering world-class tourism experiences, driving the next chapter of tourism growth. Over three days, 71 Saudi partners connected with the international travel and tourism trade at the immersive "Saudi Land" pavilion, presenting a broad selection of bookable products, new travel packages, and flagship experiences such as luxury openings at Shura Island and the launch of Six Flags Qiddiya City.

A highlight of WTM 2025 was the inaugural DMO Awards at Saudi Land, designed to honor destination management organizations for their excellence and authenticity demonstrated during the event. Diriyah received the 'Best Authenticity' Award for its outstanding incorporation of authentic Saudi elements. Qiddiya was honored with the 'Best Operational Excellence' Award in recognition of its exceptional service delivery, strong product knowledge, and effective use of digital tools. Finally, Al Madinah earned the 'Best of Show' Award for delivering the most exceptional overall performance, combining authenticity, operational excellence, and measurable commercial impact.