Happy Day Brands and Sysco Unite for November Purpose Month Packaging Over 1 Million Servings of Cereal Across 15 States

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Media Opportunity:  Mark Priddy, Co-Founder and CEO of Happy Day Brands
Available in-person for Boise market Nov 7-11 // Available by Zoom in other markets

BOISE, Idaho, Nov. 10, 2025 (GLOBE NEWSWIRE) -- Happy Day Brands, a Boise-based food company is partnering with global food distributor, Sysco to launch a multistate, single-day hunger-relief event during Sysco’s November Purpose Month, a company-wide celebration of community service and shared impact.

Sysco colleagues and Happy Day Brands team members will join forces on November 14 at 22 locations across 15 states* in the West Market Region to package and donate more than 1 million servings of nutritious cereal to local food banks and hunger-relief organizations.

This collaboration embodies Sysco’s purpose — “Connecting the World to Share Food and Care for One Another” — and brings to life Happy Day Brands’ mission to CREATE GOOD by using business as a force for positive change.

“Sysco’s Purpose Month is a powerful reminder of what happens when partnerships join forces to fight hunger and create good,” said Mark Priddy, Co-Founder and CEO of Happy Day Brands. “With so many families facing uncertainty as food-assistance programs tighten, this effort matters now more than ever. Together, we’re amplifying our shared mission — fighting food insecurity and uplifting the communities we serve. Every bag of oats we pack represents more than food — it’s a statement of hope, compassion, and purpose in action.”

During Purpose Month, Sysco’s 75,000 colleagues across 10 countries and 339 sites dedicate time and resources to giving back to the communities they serve. Each year, Sysco colleagues volunteer thousands of hours to help address food insecurity through donations and partnerships — like this one with Happy Day Brands.

“Connecting the World to Share Food and Care for One Another is at the heart of who we are and what we do at Sysco,” said Brett Berglund, West Market President at Sysco. “Purpose Month gives our colleagues the opportunity to live that purpose — to package nutritious food, support local food banks and make a hands-on difference in the communities we serve. We’re proud to stand alongside Happy Day Brands in bringing this effort to life.”