BERO Brewing Delivers Omnichannel Customer Loyalty Experience with Digimarc’s Connected Packaging

BERO Brewing, a leading premium non-alcoholic beer brand, has partnered with Digimarc Corporation (NASDAQ: DMRC), a pioneer in digital identity and authentication solutions, to launch a first-of-its-kind loyalty program. The partnership empowers BERO to deliver a seamless, fraud-resistant rewards experience across channels, deepening brand-consumer connections, driving retention, and positioning the brand for long-term growth.

An Effortless Reward Experience

Unlike traditional rewards programs that require customers to manually enter lengthy product codes to join, BERO uses Digimarc’s intelligent connected packaging platform to enable instant participation via the simple scan of a QR code printed inside the connected packaging. After being authenticated using advanced analytics, each unique code is associated with a reward and passed to the loyalty program hosted by Rivo, which rewards customers for their loyalty with credits. “The result is a secure, dynamic, and frictionless experience that allows us to connect directly with customers, reward them wherever they shop, and enrich more lives worldwide,” said John Herman, CEO and co-founder of BERO.

Secure, Omnichannel Rewards Tracking and Redemption

Each QR code in BERO’s packaging is serialized, connected to the Digimarc Illuminate platform to confirm authenticity, and voids after being scanned, eliminating the risk of fraud or duplicate use. This system also removes the need for manual receipt handling, making redemption secure, scalable, simple, and accurate. This is vital, as members accrue loyalty credits for purchases at berobrewing.com, Amazon, Target, and other retailers. “By integrating the secure redemption process directly into product packaging, Digimarc enables BERO’s program to function effortlessly across all sales channels. We’re rewarding customers regardless of how or where they make a purchase,” explained Herman. “Digimarc is truly enabling us to make our loyalty program omnichannel.”

A Scalable, Secure Platform for Program Growth and Innovation

Digimarc’s intelligent connected packaging technology has enabled BERO to design a customized rewards system that brings BERO’s vision for a game-changing, customer-first loyalty program to life—one that combines innovation with exceptional experiences to build community and create meaningful customer connections. For example, paid BEROMASTER members can access: