Pega Named a Leader in Real-Time Interaction Management Software by Independent Research Firm

Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company, today announced Forrester Research named Pega a Leader in The Forrester Wave: Real-Time Interaction Management Software (RTIMS), Q4 2025 report (1). Pega earned top scores in both the ‘Current Offering’ and ‘Strategy’ categories, and received the highest scores possible in 25 of the 28 total evaluation criteria.

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The Forrester Wave: Real-Time Interaction Management Software, Q4 2025

The report explains, “Pega’s Customer Decision Hub (CDH) is a centralized RTIMS platform that reinforces Pega’s vision for center-out enterprise transformation,” and that “Pegasystems dominates the RTIMS market with its vision for enterprise deployments focused on customer value realization as a critical business driver.” On its capabilities, Forrester’s evaluation says, “Pega excels at cross-functional decisioning and orchestration. Its enterprise data integration and real-time AI model execution optimize both customer experiences and business goals.”

According to the Forrester report, “Reference customers universally recounted using Pega for consistent real-time decisions across digital and human-assisted channels, with strong adoption for marketing, sales, and service use cases. They boasted significant uplift in both engagement and efficiency, praised Pega’s flexibility and transparency, and articulated plans to use Pega Customer Engagement Blueprint to accelerate ideation, scale personalization, and help navigate the solution’s complexity. Pegasystems is a Customer Favorite in this evaluation.”

Ultimately, the Forrester evaluation concluded Pega’s profile with, “Pegasystems is the top choice for enterprises ready to supercharge their customer-obsessed growth engines with NBA and NBX decisioning capabilities.”

Pega was among the seven most significant RTIMS providers evaluated for the report, and received the highest scores possible in the following ‘Current Offering’ criteria: customer journey analytics, AI workbench and governance, predictive AI, generative AI, real-time decisioning, inbound digital orchestration, outbound digital orchestration, contact center orchestration, customer strategy optimization, business performance optimization, customer data integration, and enterprise integration and usability, among others. Pega also received the highest scores possible in all ‘Strategy” criteria, including vision, innovation, roadmap, partner ecosystem, pricing flexibility and transparency, community, and supporting services and offerings.