JLens Announces New Board Members, Including Former Financial Industry Executives

JLens, a Registered Investment Advisor affiliated with ADL (the Anti-Defamation League), today announced the appointment of four new members to its Board of Directors, strengthening JLens’s expertise in advancing shareholder advocacy for the Jewish community.

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The new members include Michael Lustig, an Adjunct Professor of Finance at New York University Stern School of Business and former Managing Director at BlackRock, and Rachel Schnoll, CEO of Jewish Communal Fund and a former Managing Director at Goldman Sachs, who bring decades of asset and wealth management leadership. They join the JLens board along with current ADL board members Rob Stavis, a partner at Bessemer Venture Partners, and Steven Fineman the Managing Partner of Lieff Cabraser Heimann & Bernstein. Additionally, ADL CEO Jonathan Greenblatt and ADL Board Chair Nicole Mutchnik are joining as ex officio JLens Board members.

“As corporations play an ever-growing role in shaping culture, we’re proud to welcome leaders who will ensure Jewish voices are represented in boardrooms and that companies stand united against antisemitism and hate,” said Ari Hoffnung, Managing Director of JLens and Senior Advisor on Corporate Advocacy at ADL. “Michael, Rachel, Rob, and Steve bring the exact combination of corporate expertise and deep commitment to the Jewish community that we need right now.”

The board expansion comes as the JLens 500 Jewish Advocacy U.S. ETF (NYSE: TOV) exceeds $180 million in assets, continuing its rapid growth since launching on the New York Stock Exchange in February 2025. In Judaism, 18 symbolizes “chai,” the Hebrew word for “life,” and multiples of 18 are traditionally associated with blessings and prosperity — making this milestone especially meaningful. The first Jewish values ETF, TOV tracks the 500 largest U.S. public companies by market capitalization and empowers investors to align their portfolios with Jewish values while maintaining performance comparable to other large-cap index funds.

Michael Lustig worked on Wall Street for more than 25 years, including as a Managing Director at BlackRock. As a Board member of the Baron de Hirsch Fund, Jewish Funders Network, and Taub Center for Social Policy Studies, and as an Adjunct Professor of Finance at NYU Stern School of Business, Lustig is a leading voice at the intersection of finance and Jewish philanthropy.