Pampers Unveils World's Smallest Diaper to Revolutionize Preemie Care and Continue Its Commitment to be Behind Every Baby

To address the critical needs in preemie care, highlighted by a staggering 350% rise in Neonatal Intensive Care Unit (NICU) admissions for babies born at 22 weeks gestation from 2008 to 2022 ⁱ, Pampers is excited to announce a groundbreaking advancement in neonatal care this World Prematurity Day (November 17th). Pampers is introducing the world’s tiniest diaper, Swaddlers size ”Preemie extra extra small” (Pxxs). Designed for the extremely premature skin of babies born as early as 21-22 weeks or weighing less than 500g, this handcrafted diaper is made with premium soft materials. Swaddlers size Pxxs helps NICU professionals provide unparalleled care and comfort to the most vulnerable newborns, living up to Pampers’ promise to be “Behind Every Baby”, even the tiniest fighters.

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Pampers Swaddlers Size Pxxs Size Comparison

Pampers collaborated with top medical NICU professionals to design Swaddlers size Pxxs, combining diverse expertise and proven technology to address an unmet need. “Working in the NICU for over 25 years, I have experience with the challenges involved in caring for premature infants. The Swaddlers Pxxs diapers are a vital innovation, offering a fit and softness in such a small size that we haven't seen before. They truly meet the specific needs of our tiny patients, giving us peace of mind that we are offering the highest level of care," Johni Cochran, MSN, NNP-BC at Cincinnati Children’s Hospital.

“Swaddlers size Pxxs marks a significant advancement in neonatal care. I've seen firsthand how properly fitting diapers not only reduce stress but also provide stability for micro preemies during such a critical phase of their development,” Dr. Stephen DeMeo Neonatologist at WakeMed Health and Hospitals.

Supporting parents where they are, Pampers is continuing its 25+ year partnership with March of Dimes with a donation to the March of Dimes NICU Family Support program, which will provide education, comfort and life-changing guidance for more than 50,000 families as they navigate the challenges of a newborn’s NICU stay.

Expanding their support network, Pampers is also launching a Q&A-style social content series tailored to the search behaviors of preemie families. This will ensure they find answers precisely when and where they need them, transforming a time of uncertainty into one of comfort, confidence, and care.