Zoned, A GameSquare Company, Teams Up with the Dallas Cowboys to Bring America's Team into the Fortnite Universe

The four-week campaign attracted over 3.6 million players and the Cowboys received 56.6 million impressions for their brand

FRISCO, TEXAS / ACCESS Newswire / November 18, 2025 / Zoned, a GameSquare Company (NASDAQ:GAME) announced today a highly successful world building campaign for the Dallas Cowboys. As part of the campaign, the Dallas Cowboys leveled up their presence in gaming with a landmark Fortnite collaboration, bringing the iconic Cowboys Star and brand into custom creative maps inside Fortnite. Powered by Lenovo and in partnership with Zoned, this activation represented a bold step in engaging the next generation of Cowboys fans in an interactive way. Watch the trailer HERE.

The four-week campaign attracted over 3.6 million players and the Cowboys received 56.6 million impressions for their brand. The campaign began on October 3, and featured a month-long takeover across four fan-favorite Fortnite Creative maps, each debuting on a different date. Maps included:

• Secret Red vs. Blue - featuring Cowboys logos and banners in the arena, custom gear like a backpack and helmet power-up, and even a throwable football weapon

• Fortnite Finishers FFA - featuring custom Cowboys finishing moves, unlockable jerseys, and other Cowboys branding

• Speed Realistic 2v2 - repping the Cowboys with branded arenas, team takeovers, and custom loadouts

• Zombie Escape Tag - set in an apocalyptic Cowboys stadium with branded helmets and hats and MVP moments powered by the Dallas Cowboys

"At Zoned, we build campaigns that are focused on engaging the target audience where they organically spend their time," said Carlos Tovar, President of Zoned. "Fortnite has become a social hub for young football fans and we're thrilled to partner with the Cowboys to bring the energy of this team to fans through this new lens. Together, we're creating an interactive experience for Fortnite fans and Cowboys fans alike."

Together, the Cowboys, Zoned and Lenovo continue to blend sports tradition with digital innovation, creating signature experiences for fans inside Fortnite. By pairing the Cowboys' iconic brand with Zoned's creative expertise, the partnership ensures players encounter authentic, football-inspired moments throughout the game.

This historic collaboration marks the Cowboys' continued expansion into the gaming space, underscoring the organization's commitment to fan engagement across a wide array of platforms. For updates and access to the collaboration, fans can follow announcements on the Cowboys' social media channels and on the Cowboys United app.