Intuit and OpenAI Join Forces to Revolutionize Financial Intelligence, Powering Every Person, Business, and Dream with Personalized Experiences

Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a multi-year, strategic partnership with OpenAI to create the future of Financial Intelligence by bringing together leading platforms to drive the next era of growth with Intuit-powered apps in ChatGPT. ChatGPT users will be able to take trusted, secure, and accurate financial actions through these apps, which can be directly accessed within the ChatGPT experience.

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Intuit and OpenAI are teaming up to revolutionize financial intelligence.

Every week, hundreds of millions of consumers and businesses search on ChatGPT for answers to their biggest problems. Their financial questions range from “how can I pay off my debt faster or improve my credit score?” to “how do I increase the profitability of my business or find new customers?” With the knowledge of their financial data and behaviors powered by Intuit's unique capabilities, users will get more insightful, more specific and more actionable responses through the Intuit apps in ChatGPT. For the first time, consumers and businesses will be able to unlock the power of Intuit’s AI-driven expert platform and get personalized financial insights and recommendations they can seamlessly act on, all through apps available in ChatGPT.

“We are taking a massive step forward to fuel financial success for consumers and businesses, unlocking growth for both companies,” said Sasan Goodarzi, CEO of Intuit. “Our partnership combines the power of Intuit’s proprietary financial data, credit models, and AI platform capabilities with OpenAI’s scale and frontier models to give users the financial advantage they need to prosper."

"Intuit’s AI-powered financial platform helps millions of people manage their finances and run their businesses," said Fidji Simo, CEO of Applications at OpenAI. "This partnership combines our most advanced models and global scale with Intuit's platform capabilities to help everyone make smarter financial decisions and build more secure futures.”

Fueling success for consumers and businesses

With this groundbreaking partnership between Intuit and OpenAI, consumers and businesses will soon not only get personalized insights and recommendations that are powered by Intuit’s platform, but they will also be able to take actions with Intuit apps, all available within ChatGPT.