Happy Belly Food Group's Heal Wellness QSR Announces the Grand Opening of Their First Atlantic Canada Location in PEI

Toronto, Ontario--(Newsfile Corp. - December 5, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce the grand opening of Heal Wellness ("Heal") in Charlottetown, Prince Edward Island this Saturday, December 6^th, 2025. This newest location is located at 393 University Ave., Unit 8 (Kirkwood Mews) and represents Heal's first location to open in PEI and Atlantic Canada, furthering the brand's coast-to-coast national expansion. Heal Wellness is a quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.

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"Heal continues to build strong momentum across Canada as we partner with experienced operators committed to the long-term growth of our brands," said Sean Black, Chief Executive Officer of Happy Belly. "This location will be operated by a seasoned multi-unit, multi-brand franchise partner whose existing Happy Belly portfolio of brands includes both Lettuce Love Café and Heal Wellness, reflecting the Company's disciplined support model of growing with strong operators across multiple concepts.

"Charlottetown is a vibrant and fast-growing community with students, families, professionals, and tourists who all value convenient, fresh, better-for-you food options. Opening our first PEI location here is a meaningful milestone as we bring Heal's energizing smoothie bowls, açaí bowls, and smoothies to Atlantic Canada."

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Heal Wellness continues to accelerate its expansion across Canada and into the United States, solidifying its position as a leading smoothie bowl and wellness QSR brand. With 29 locations currently operating and over 168 in development, Heal contributes to a broader Happy Belly pipeline of 646 contractually committed retail franchise locations across its portfolio of emerging brands—including Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others—at various stages of development, construction, and operation.