DÉKUPLE UNVEILS ITS AMBITION 2030 STRATEGIC PLAN AND OPENS A NEW CHAPTER OF PROFITABLE AND SUSTAINABLE GROWTH IN EUROPE

DÉKUPLE UNVEILS ITS AMBITION 2030 STRATEGIC PLAN AND OPENS A NEW CHAPTER OF PROFITABLE AND SUSTAINABLE GROWTH IN EUROPE
_____

Paris, December 9, 2025 (8:00 a.m.) – DÉKUPLE today presents Ambition 2030, its new strategic plan designed to reinforce its position as a leading European player in communication and data marketing. Building on the deep transformation undertaken since 2020, DÉKUPLE is entering a new cycle of growth driven by the convergence of data, technology and creativity, and by the industrialization of marketing performance.

2020–2025: A successful transformation cycle paving the way for acceleration

Over the past five years, DÉKUPLE has significantly strengthened its footprint across Europe through:

• a full strategic repositioning toward data-driven and digital solutions;
• a unifying rebranding in 2021, clarifying its structure and expertise, supported by a new tagline: We create bold impact;
• the integration of key players (Reech, Smart Traffik, Brainsonic, GUD.berlin, DotControl, Selmore, After…), expanding its technological, creative and geographic reach;
• the development of integrated offerings spanning consulting, data, technology and creativity.

This momentum has enabled the Group to scale up. Between 2020 and 2024, DÉKUPLE achieved:

• +12% average annual growth in net sales,
• +9% average annual growth in net revenue,
• a doubling of its workforce,
• and a profound shift in its business mix, now 66% digital (vs. 37% in 2020).

At the end of 2024, DÉKUPLE employed 1,200 people across 8 countries, generated €218 million in net sales (around €240 million expected in 2025), and delivered €169 million in net revenue with a 9.7% ordinary operating margin.

This robust foundation underpins the Ambition 2030 plan.

Ambition 2030: scaling the model and accelerating international expansion

DÉKUPLE is entering a new phase of profitable growth with a 2025-2030 roadmap built around a central objective: completing its digital shift to become a reference in European digital marketing, fueled by the expansion of its B2B Consulting and Agency & Solutions businesses and the transformation of its loyalty activities into data-driven specialists.

This strategy is structured around four key priorities:

1. Strengthening the Integrated Data - Technology - Creativity Model

The Group is deepening the convergence of its capabilities to drive brand performance:

• DATA: accelerating the use of first-party data and integrating advanced AI to optimize creation, distribution and measurement;
• TECHNOLOGY: developing proprietary assets and scaling through platformization;
• CREATIVITY: designing impactful experiences that convert attention into business performance.

2. Industrializing marketing performance