Cision Acquires Trajaan, Expanding AI and Search Intelligence Across Its Platforms

EQS-News: Cision Ltd. / Key word(s): Mergers & Acquisitions Cision Acquires Trajaan, Expanding AI and Search Intelligence Across Its Platforms 11.12.2025 / 16:10 CET/CEST The issuer is solely responsible for the content of this announcement. Acquisition builds on Brandwatch and Trajaan's August 2025 partnership, unifying consumer, search, and generative AI insights in a single ecosystem.

CHICAGO, Dec. 11, 2025 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence, today announced the acquisition of Trajaan, the industry-leading search intelligence platform. This move significantly accelerates Cision's AI and data strategy and gives customers a more complete view of consumer behavior — spanning what people search for, what they say, and what they intend to do.

Trajaan's technology, which captures always on, geo-localized search behavior across traditional search engines, e-commerce platforms, social channels, and emerging GenAI assistants, will be integrated across Cision's portfolio — including Brandwatch, CisionOne, PR Newswire, and Cision's Insights Services. This integration will enable marketing and communications teams to shift from descriptive analysis to predictive intelligence, allowing them to anticipate trends, understand intent, and make faster, more confident strategic decisions.

A New Era of Consumer Intelligence

A unified view of voice and intent
Customers will now be able to combine social and media insights with search intelligence to validate trends, forecast demand, and understand consumer motivations with greater depth.

Visibility into GenAI-driven discovery
As generative AI increasingly influences buying decisions, Trajaan gives brands clarity into how AI platforms interpret, summarize, and recommend products, categories, and competitors.

Faster, more confident decision-making
Trajaan's always on, geo-specific data enables organisations to spot micro-trends earlier, anticipate category shifts, identify brand risk sooner, and act with greater precision.

This acquisition marks a major milestone in Cision's AI product roadmap and further strengthens end-to-end insights capabilities across Brandwatch, PR Newswire, and CisionOne.