SEGG Media Closes $2.5 Million Funding Agreement

Company’s 90-Day Key Initiatives are Focused on Completing Acquisitions and Strengthening Operations

FORT WORTH, Texas, Dec. 11, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today announces that it has closed a $2.5 million Securities Purchase Agreement under a shelf registration statement on Form S-3 that was previously filed with the SEC and declared effective on November 28, 2025. The funds will be used by the Company to execute on reaching milestones outlined in its 90-day outline of key initiatives including completing the investment to acquire a controlling interest in Veloce Media Group (“Veloce”).

The recent decision by the Company’s Board of Directors to make a change at the top of SEGG Media’s executive leadership team is a statement that the Company is committed to a more disciplined approach that is grounded in realistic planning, transparent communication, and dependable delivery. The Company’s immediate focus is on maximizing the value of its assets, stabilizing operations, improving internal processes, and ensuring that commitments made to shareholders, partners, and employees are supported by clear execution plans and measurable outcomes.

Marc Bircham, Chairman of the SEGG Media Board of Directors, said, “We have entered a phase where results matter more than rhetoric. The Company will prioritize fundamentals: driving sustainable revenue growth, improving operational efficiency, and strengthening financial stewardship. This transition marks a shift toward a culture centered on follow-through, accountability, and delivering on what we say we will do.”

The Company has outlined a $5 Million 90-day outline of key initiatives which includes the following:

1. Finalize Acquisition of Controlling Interest in the Veloce Media Group. The Company will complete the remaining tranches of the Veloce Media Group transaction along with additional steps to ensure the achievement of controlling interest, enabling the Company to begin to consolidate and report operating results and balance sheet components of Veloce as well as ensuring full integration planning and alignment of resources necessary to begin driving value from the combined operations. The transaction, valuing Veloce at $53 million pre-money, marks a pivotal step forward in the Group’s international expansion strategy. Funds from the Company’s previous payments for Tranche 1 have already been deployed to drive key initiatives, including Veloce’s acquisition of the creator-led content, motorsport, and apparel brand Quadrant, co-founded by Formula 1 driver and winner of the 2025 World Championship, Lando Norris.
2. Fund Commitments Related to the DotCom Ventures Acquisition. This will enable the Company to secure the intellectual property associated with Concerts.com and TicketStub.com and invest in launching both a fan-focused ticket buying platform and a premier destination for concert lovers, with these efforts being driven by Simon Lewis, former president of Live Nation Europe.
3. Invest in International Gaming Operations, Beginning with Mexico. The Company will allocate targeted investments to accelerate growth in international markets, with an initial focus on the Company’s existing operations in Mexico. This includes reinforcing existing infrastructure, regulatory readiness, and localized expansion planning.
4. Continued Investment in the Development of the Sports.com All-Sports Arena by David Lloyd. The Boca Raton facility is a foundational component for the Sports.com brand. The venue will be the first of its kind in Florida, blending state-of-the-art sporting infrastructure with cutting-edge co-working and business amenities. David Lloyd’s projections are that the Boca facility will deliver over $6 million in EBITDA in its first year of operations
5. Address General Operational Needs and Strengthen Internal Processes. The leadership team will prioritize improving internal operations, tightening financial controls, and ensuring that corporate commitments are supported by clear timelines, execution frameworks, and performance metrics.