LG ELECTRONICS UNVEILS ITS APPROACH TO "AI IN ACTION"

How LG Electronics Brings AI to Life Across Homes, Mobility and Infrastructure With Affectionate Intelligence

News Summary:

• LG Electronics introduced its approach to "AI in Action," built on three strategic pillars: device excellence, orchestrated eco-system and expansion of AI-driven solutions beyond the home to AI-defined vehicles and high-efficiency HVAC solutions for AI data centers.
• LG CLOiD^TM, a home-specialized AI robot, was unveiled as an ambient care agent designed to reduce both physical and mental labor.
• Product highlights included the ultra-slim LG OLED evo W6 Wallpaper TV with Hyper Radiant Color Technology and True Wireless technology and an advanced LG SIGNATURE refrigerator that understands conversational language.

LAS VEGAS, Jan. 5, 2026 /PRNewswire/ -- LG Electronics (LG) today presented its approach to "AI in Action" at LG World Premiere, the company's annual pre-CES event in Las Vegas. The company highlighted three core pillars behind its strategy: Affectionate Intelligence that has evolved into action-oriented AI, industry-leading products grounded in core technological excellence and a seamlessly orchestrated ecosystem that extends beyond the home to vehicles and commercial spaces – all focused on delivering tangible, everyday customer value.

Held under the theme "Innovation in tune with you," the event welcomed approximately 1,000 guests, including global media, industry experts and partners, with many more joining via live stream around the world.

An annual tradition on the eve of CES, LG World Premiere serves as a platform for LG to unveil its latest innovations and long-term direction. Today's event reaffirmed LG's commitment to customer-centric innovation that genuinely makes life better.

From Affectionate Intelligence to AI in Action
LG showcased the next chapter of its Affectionate Intelligence, first introduced two years ago. At this year's World Premiere, the company showcased how its AI now puts intelligence into Action – AI that moves beyond conversation to actively orchestrate devices, spaces and services, making everyday life more comfortable, efficient and intuitive.

Delivering Tangible Customer Value Through LG's AI in Action
The event opened with CEO Lyu Jae-cheol taking the stage. Introducing the question, "What if AI could step out of the screen and start working for us in real life?" Lyu explained how LG's approach to AI in Action is built on three pillars:

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