RAMMP Expands Beyond Tourism as Company Achieves Significant Growth Milestone

Brisbane, Australia--(Newsfile Corp. - January 12, 2026) - RAMMP, the experience-led growth platform founded by Dr. Anna Harrison, has surpassed 200 active customers, marking a significant growth milestone and signalling accelerating adoption beyond its original tourism focus into insurance, professional services and other trust-critical B2B sectors.

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Initially embraced by tourism operators seeking to lift conversion without increasing advertising spend, RAMMP is now gaining traction in industries where purchasing decisions are high-risk and credibility is essential. RAMMP's focus on diagnosing and repairing trust breakdowns is resonating with organisations facing longer decision cycles and heightened scrutiny.

"Most organisations don't have a demand problem," said Dr. Harrison. "They have a trust visibility problem. RAMMP exists to show them where belief breaks and how to fix it."

The platform's expansion reflects a broader shift away from isolated optimisation tactics toward systemic performance improvement. Industry bodies and platform partners are increasingly using RAMMP's diagnostics to benchmark trust maturity across member organisations, creating a shared framework for understanding credibility, conversion and buyer confidence at a sector level.

To date, more than 1,000 diagnostics have been conducted across tourism, insurance, professional services and regulated B2B environments. This growing applied dataset is providing new insight into how trust signals influence decision-making at scale and why similar failure patterns recur within the same industries.

"The same trust failures repeat across organisations inside the same sector," Dr. Harrison said. "Once you can see that pattern, improvement stops being guesswork."

Tourism remains RAMMP's strongest vertical, but adoption has expanded steadily into insurance, engineering, infrastructure and professional services, which are industries defined by complexity, regulatory oversight and perceived risk. Across these sectors, organisations report clearer decision pathways, stronger buyer confidence and measurable conversion uplift without increases in traffic volume or media investment.