Infillion and Yobi Announce Strategic Partnership to Advance AI-Powered Advertising Optimization

Composable Platform Leader Partners with Privacy-First Behavioral AI Company to Bring Walled Garden Performance to the Open Web

NEW YORK, NY / ACCESS Newswire / January 15, 2026 / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company. The collaboration combines Infillion's composable advertising infrastructure with Yobi's advanced machine learning capabilities to deliver walled garden-level campaign performance on the open web-effectively bringing Google Performance Max-style optimization to independent advertisers and agencies.

The partnership addresses a critical industry challenge: AI models are only as effective as their underlying data, yet accessing differentiated consumer signals at scale has never been more difficult. Through this collaboration, Infillion clients will gain access to Yobi's privacy-first optimization services, including advanced audience targeting, bid optimization, and identity resolution capabilities powered by one of the largest consented consumer datasets in the industry.

"This partnership is fundamentally about leveling the playing field-bringing the performance capabilities of walled gardens to the open web," said Rob Emrich, Founder and Executive Chair at Infillion. "Yobi's privacy-preserving approach to behavioral data solves the signal scarcity problem that has plagued the industry since third-party cookie deprecation, while our composable platform ensures these AI capabilities can be deployed with speed and precision."

Democratizing AI/ML Through Privacy-First Innovation

Yobi, which has compiled the largest consented consumer database in the US, democratizes behavioral intelligence to drive enterprise growth and advance the study of human decision-making. Its differentiated approach creates privacy-preserving representations of behavior from predictive signals, unlocking the same customer preference insights that big technology companies enjoy while making AI/ML capabilities accessible for enterprises of all sizes. For advertisers and media buyers, this translates into sharper audience targeting, faster optimization, and stronger ROAS, without relying on cookies or walled-garden data. As a steward for behavioral datasets from multiple industries, Yobi uses machine learning technologies to build tools that allow clients to understand current and prospective customer behavior without handling sensitive, identifiable information.