Chow Tai Fook Jewellery Launches Next Phase of International Expansion with New Bangkok Opening and Appointment of Global Brand Ambassador

EQS Newswire / 16/01/2026 / 11:05 UTC+8 Accelerated overseas strategy as an integral part of brand transformation

(Hong Kong, Bangkok, 16 January 2026) Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", the "Group" or the "Company"; SEHK stock code: 1929), the global Chinese luxury group built on a nearly-century old legacy of trust and innovation, announces the opening of a key strategic store in Bangkok, Thailand, within the iconic Siam Paragon, as well as the appointment of acclaimed Chinese actor Yang Yang as its Global Brand Ambassador. These initiatives mark significant milestones in the Group’s brand transformation journey as it redefines global luxury through Chinese craftmanship and artistry.

 

The Group, which operates over 5,000 stores globally with a market capitalisation of approximately HK$122 billion, equivalent to US$16 billion, (as of 31 December 2025), is strengthening its presence in luxury destinations across international markets as part of its brand transformation. The new store at a Southeast Asian luxury retail landmark showcases Chow Tai Fook Jewellery’s blend of modern sophistication with the richness imbued by cultural heritage.

 

In addition, the appointment of Global Brand Ambassador Yang Yang reflects the commitment to engaging new audiences and deepening emotional resonance with overseas consumers. Yang Yang, a renowned globally recognised Chinese actor, is set to strengthen the brand’s presence in key international markets, positioning it as a modern, elegant embodiment of Chinese luxury on the world stage.

 

A New Expression of Heritage and Modern Luxury

 

The new Siam Paragon store features the brand’s iconic “Chow Tai Fook Timeless Red” throughout. The space celebrates the beauty of Chinese craftsmanship and artistry with the use of refined materials and thoughtful lighting that create a warm, gallery-like ambience. To build connections and emotional resonance, the Group is introducing a selection of Thai-exclusive pieces that honour local culture.