Argentine Football Association (AFA) Teams with Verofax to Offer AI Experiences to Fans

AI to transform fan experiences, create new revenue streams and unlock sponsorship opportunities across the industry worldwide.

Miami, Florida and Abu Dhabi, United Arab Emirates--(Newsfile Corp. - January 16, 2026) - The Argentine Football Association (AFA), reigning FIFA World Cup champions, has teamed with Verofax, its exclusive agentic AI partner, to launch Vamos Argentina, an AI-powered fan experience platform designed to transform Argentina's 900+ million fans into micro-influencers, while promoting brands at a fraction of traditional influencer and social marketing costs.

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Unveiled at a launch event in Miami, Vamos Argentina introduces a unique Digital Media category that lets fans create branded experiences with secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes (UGC), and instantly post them to their preferred social platforms.

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Vamos Argentina unlocks a new brand sponsorship channel as well, giving brands the ability to reach 4 billion sports followers, not through advertising, but through GenAI-driven fan experiences featuring brands and products - powered by AFA's passionate fan pool and Verofax's unique agentic AI technology.

Through Vamos Argentina, fans are incentivised to create AI-driven experiences with selfies, official players, videos and memorabilia, with each post integrating brand assets while the platform ensures compliance, brand safety and consistent sponsor visibility across millions of posts.

Transforming Fan Passion into Brand Influence

Leandro Petersen, Chief Marketing Officer of AFA, said: "Our partnership with Verofax opens a new chapter for AFA. Vamos Argentina is a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth. It also creates a powerful sponsorship channel, providing brands with a measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with our global AFA fan base."

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