Stagwell's (NASDAQ:STGW) The Harris Poll Launches QuestRQ, a Next-Generation, Always-On Reputation Intelligence Platform for Modern Business Leaders

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 21, 2026 / The Harris Poll, today, announced the launch of Harris QuestRQ (QRQ), a next-generation reputation system for modern business, communications, and marketing leaders.

Harris QuestRQ's always-on corporate pulsing system connects live firm reputation metrics to over three decades of trended proprietary corporate ranking data from The Harris Poll's Reputation Quotient (RQ) framework and its live HarrisQuest brand tracking platform within The Marketing Cloud. Together, firms now can measure their reputation live in society, beyond their category; and against their own history. And critically, corporate reputation movements captured in the moment can be linked to over seventy-five metrics of brand health delivering continuous, globally scalable reputation intelligence.

Foto: Accesswire

Today's enterprise navigates a constantly changing culture, with new values shifts, voices of influence, previously unknown risks from society, politics and more.

John Gerzema, The Harris Poll's CEO, says: "Communications and marketing are often siloed. But amid today's culture wars, the enterprise must mitigate risk by measuring the interaction of reputation and brand health and acting in concert. Leaders must all be listening and moving in lock step with the same information."

With a proven framework measuring six key reputation dimensions-trust, vision, quality, relevance, ethics, and culture-Harris QuestRQ is modernized for today's business speed. Its self-service platform and live data pipeline empower leaders to act on insights instantly, directly connecting reputation shifts to brand investments and customizing the experience to drive strategic priorities.

Rob Jekielek, Managing Director at The Harris Poll, explains, "‘Cultural Relevance' is the new reputational benchmark for how company actions and communications resonate with audiences. It introduces an important tension with Trust. A company that's trusted but not relevant is missing chances to surprise and delight. One that's relevant but not trusted may have compelling value, but also glaring gaps in how it operates, putting it at real risk of attrition."

Harris QuestRQ delivers continuous insights based on validated, representative samples rooted in decades of data science. The platform is modular and customizable, and is supported by The Harris Poll's consulting expertise to help translate data into strategy across the C-suite, communications, marketing and HR.