VCI Global’s Portfolio Company Reveillon Group Enters Strategic Cooperation with NOWWA Coffee to Develop the Malaysian Market

Global Coffee Brand with 10,000+ Stores Worldwide Targets Scalable Expansion in Southeast Asia

KUALA LUMPUR, Malaysia, Feb. 10, 2026 (GLOBE NEWSWIRE) -- VCI Global Limited (NASDAQ: VCIG) (“VCI Global” or the “Company”) today announced that Reveillon Champ Sdn Bhd (“Reveillon Champ”), a subsidiary of VCI Global’s portfolio company Reveillon Group Limited (“Reveillon Group”), has entered a strategic cooperation with NOWWA Global HK Limited (“NOWWA Coffee”) to develop the Malaysian market. The agreement establishes a platform for potential broader expansion across Southeast Asia.

Founded in Shanghai in 2019, NOWWA Coffee has rapidly scaled into a global coffee chain with more than 10,000 stores across over 300 cities worldwide. The brand is recognized for its digital-first operating model, health-focused positioning, and strong engagement with younger urban consumers through lifestyle collaborations and product innovation.

Malaysia is increasingly viewed as a strategic entry point into Southeast Asia due to its expanding café culture, digitally connected consumer base, and role as a regional commercial hub. According to 17grambeans, the domestic coffee market is estimated at approximately US$1.1 billion and, based on industry revenue projections through 2030, implies an annual growth rate of about 6.1% compound annual growth rate (CAGR). Compared with several neighbouring ASEAN markets where café penetration is still developing, Malaysia offers a relatively mature consumer base while retaining strong growth momentum, making it a practical launchpad for broader regional market development.

Under the strategic cooperation, Reveillon Group expects to scale NOWWA Coffee to 200 stores across Malaysia within three years, utilizing a mix of flagship outlets, grab‑and‑go formats, and digitally optimized locations.

The cooperation combines NOWWA Coffee’s global brand ecosystem with Reveillon Group’s local market execution capabilities, while leveraging VCI Global’s AI-enabled platform to support data-driven expansion. Potential applications include site analytics, consumer insights, supply-chain optimisation, and precision marketing aimed at improving scalability, operational efficiency, and capital allocation discipline over time.

“Global consumer brands increasingly benefit from combining strong lifestyle positioning with AI-driven operational intelligence. Through this strategic cooperation, we aim to support disciplined Malaysia market development while building a scalable platform that could extend across Southeast Asia as opportunities mature,” said Dato’ Victor Hoo, Group Executive Chairman and CEO of VCI Global.