Head & Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types

Head & Shoulders, the world's #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type.

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Head & Shoulders, the world's #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type.

Head & Shoulders is committed to delivering customized scalp care solutions with an elevated washing experience that encourages consistent use – the foundation of optimal scalp protection. Consistent use of Head & Shoulders at every wash is essential for maintaining clinically proven dandruff protection and a healthy scalp. These reformulated products make that daily commitment more rewarding: each formula combines effective active ingredients with enhanced scents, luscious lather, and intensive moisture benefits to transform the regular wash experience and inspire consumers to prioritize their scalp health with every shower.

THREE TARGETED SOLUTIONS FOR CUSTOMIZED SCALP & HAIR CARE:

• Smooth & Silky Shampoo & Conditioner and 2-in-1: Designed for those seeking sleek, shiny hair, this nourishing formula eliminates frizz for up to 24 hours. Infused with vibrant scents of fresh fruit and elegant florals, hair is left feeling healthy, shiny, and smooth.

• Sulfate-Free Shea Butter Shampoo & Conditioner: Formulated specifically for curly and coily hair, this sulfate-free solution deeply moisturizes and strengthens hair against damage and breakage. The rich shea butter blend brings out hair's natural texture while cleansing gently and effectively.

• Hydrating Coconut Shampoo & Conditioner: This luxurious formula relieves dandruff symptoms while cleansing and hydrating with a rich blend of coconut milk. The fresh scent provides a spa-like experience with every wash.

"Consumers today expect personalized hair care that doesn't compromise on efficacy or experience," says Eliscia Turner, North America Hair Care Brand Director. "Our new upgraded collections deliver on that promise – each formula is engineered to address specific scalp and hair concerns while maintaining the superior dandruff protection that consumers expect from Head & Shoulders.”