Pool Safe Adds Industrialist David Deacon as Executive Chairman
Toronto, Ontario--(Newsfile Corp. - March 2, 2026) - Pool Safe Inc. (TSXV: POOL) ("Pool Safe" or the "Company") is pleased to announce the appointment of Mr. David Deacon as Executive Chairman of the Company's Board of Directors. Mr. Deacon's appointment is effective immediately, succeeding Mr. David Berger, who will continue to serve as the Company's Chief Executive Officer and Director of the Company.
Mr. Deacon is a seasoned senior executive with a proven track record of driving successful sales and marketing initiatives across diverse industries. Mr. Berger, Chief Executive Officer of Pool Safe, stated, "We are very pleased that David has accepted the role of Executive Chairman at Pool Safe. His leadership, along with his strategic business and marketing expertise, will be a tremendous asset to the company."
Mr. Deacon said, "I believe that realigning the Company's marketing strategy can result in significant growth. Pool Safe has already established an infrastructure capable of supporting more aggressive placements, and the PAAS ("product as a service") business model can reap ongoing margin expansion with those placements. In my experience, unlocking the growth potential of a product in a large-scale market depends primarily on aligning product features and pricing with customer expectations. Doing so successfully can achieve dramatic results. Based on our recent research, I think we now understand those expectations and are in a position to align our sales and marketing accordingly. This is the area of opportunity that is very compelling and attracts me most about the Pool Safe business."
Mr. Deacon began his business career in the brokerage industry as an institutional research analyst. He later spent four years as Vice President of Retail Sales before departing to lead Porsche Canada. He took Porsche Canada from the 13th largest market in the world to the 6th largest and founded the Rothmans Porsche Racing series, the first single marque Porsche series in the world. Since then, as an entrepreneur, he has founded and successfully exited two start-ups and led three business turnarounds across three different industries, two of which were also successfully sold. David is a past president of the Ontario Liberal Party, a founding director of The Canadian Institute for Political Involvement and former Director of the Canadian Environmental Law Research Foundation. He was inducted into the Canadian Motorsport Hall of Fame after a distinguished career that included winning a Canadian Endurance Racing Championship. He competed in the 24 Hours of Le Mans with the BMW factory team and was also part of the first Canadian team to qualify for the 24 Hours of Le Mans, alongside Jacques Villeneuve.

