Cinnaholic Brings Its 85 Franchise Locations Back to Square

Cinnaholic, the plant-based gourmet cinnamon roll franchise, has found the recipe for sweet success by reengaging Square to power its nationwide operations across 85 locations. Cinnaholic grew its business on Square for twelve years, and after a year of trying another solution, the franchise has recommitted to Square's integrated commerce platform – drawn back by its proven reliability and expansive franchise capabilities. With Square as its technology partner, the business has streamlined everything from point-of-sale and customer loyalty to marketing automation and team management. Franchisees can now focus on delivering exceptional customer experiences while staying true to Cinnaholic's mission of satisfying dessert cravings and positively impacting people, animals, and the planet.

Founded in 2010 in Berkeley, Calif., Cinnaholic has grown from a single storefront into a thriving franchise with locations across the United States and Canada. Cinnaholic’s fast-growing business needed a platform that could manage centralized menus and marketing while giving each franchisee independent control. Square's integrated platform provides exactly that – the recipe for scaling operations without sacrificing the quality, values, and customer experience that define the brand.

“We grew Cinnaholic on Square, and though we took a break and tried another provider, we realized Square was the right tech solution to continue scaling our business," said Karen Bustios, Vice President of Operations at Cinnaholic. “And Square's platform delivers the reliability, support, and franchise capabilities we need to scale confidently.”

Across their locations, Cinnaholic utilizes Square's complete suite of commerce solutions, including Square for Franchises for multi-location management that balances centralized control with local autonomy – providing HQ-level visibility while enabling faster checkout, higher sales, and real-time insights at every location. In store, Cinnaholic is using Square Register and Square Stand for payments and point-of-sale hardware and advanced access for team management. For growing their business, Cinnaholic is harnessing Square Loyalty for customer engagement and Square Marketing for automated communications. By consolidating critical business functions into a single, integrated platform, Cinnaholic has simplified management for franchisees. Cinnaholic sees strong results from using Square’s software, with loyalty members visiting stores 40% more frequently than non-members. ^[1]