NextTrip Signs Agreement with J. Bradley Hilton's Hilton Advisory Group to Accelerate Premium Wellness Travel Products Across JOURNY.tv and Five Star Alliance

Experienced Hospitality Executive and Founder of Successful Luxury and Lifestyle Brand Aligns with NextTrip to Advance Premium Wellness, Experiential Travel, and Media-to-Commerce Initiatives

SANTA FE, NEW MEXICO / ACCESS Newswire / March 6, 2026 / NextTrip, Inc. (NASDAQ:NTRP) ("NextTrip," "we," "our," or the "Company"), a technology-forward media and travel company defining the intersection of Media and Travel, today announced that it has signed an agreement with J. Bradley Hilton's Hilton Advisory Group ("Hilton"). Hilton will collaborate with NextTrip's leadership team to help shape premium wellness programming, experiential travel offerings, and scalable content-to-commerce initiatives across NextTrip's global media and booking platforms.

A proud member of the Hilton family, J. Bradley Hilton began his career with Hilton Hotels Corporation at the age of 17 starting with Hilton Reservations Systems / Compass Computers, where he supported core networking and operational systems. Over the next 14 years in the family enterprise, he built deep expertise across hospitality operations, technology, and growth strategy, contributing to major corporate initiatives and helping drive meaningful expansion in enterprise engagement and performance. In that period, he contributed to major corporate growth initiatives, including supporting an expansion in corporate solicitation activity from approximately $700 million to roughly $1.2 billion over a 12-month period, reflecting his ability to operate at scale within a global hospitality organization.

Today, J. Bradley Hilton serves as Chairman of the Hilton Family Office and leads The J. Bradley Experience, a global platform redefining modern luxury through curated experiences that integrate wellness, longevity, hospitality, and emerging technologies. Guided by the legacy of his grandfather, Conrad N. Hilton, his work is centered on creating high-trust, high-impact experiences that create lasting memories for individuals, families, and businesses worldwide.

Hilton will support the Company across several key strategic initiatives, including:

• Develop repeatable premium wellness and longevity programming;

• Package content-to-commerce itineraries through NextTrip's JOURNY.tv ecosystem;

• Promote premium offerings across NextTrip's global media network; and

• Align strategic partners for distribution, fulfillment, and experiential travel execution.

Under the agreement, Hilton Advisory Group will support NextTrip in both an advisory and content development capacity, providing strategic guidance on premium wellness and longevity programming, and collaborating with NextTrip Media to structure curated travel experiences designed for content-to-commerce conversion. The parties will explore integrated initiatives across destination wellness, experiential hospitality, and brand-led travel programming, aligned with NextTrip's 'Watch. Scan. Book. Go.' platform model.