PesoRama Announces Appointment of Eduardo Fernandez as Chief Financial Officer

Toronto, Ontario--(Newsfile Corp. - March 6, 2026) - PesoRama Inc. (TSXV: PESO) (OTC Pink: PSSOF) (FSE: ZE6) ("PesoRama" or the "Company"), a Canadian company operating dollar stores in Mexico under the JOi Dollar Plus brand, is pleased to announce the appointment of Eduardo Fernández as Chief Financial Officer of the Company, effective Monday, March 9, 2026.

Mr. Fernández brings extensive financial leadership experience across multinational and high-growth enterprises, with a strong record of operational transformation, capital markets execution, and disciplined governance.

Mr. Fernández has worked in the accounting and finance industry for over 10 years. Mr. Fernández began his professional career as Treasurer and Head of OTC for Mexico at Kraft Heinz, a leading company in the multinational consumer packaged goods industry. He later worked as Interim Managing Director and Chief Financial Officer at Lingo Leasing, one of Mexico's largest leasing companies specializing in foreign funding and public debt. Most recently, Mr. Fernández was the Chief Financial Officer in Mexico and later LATAM for Wework, an international leader in the market of coworking office spaces. As CFO Mr. Fernández oversaw financial operations for a portfolio of 4 countries, managing an annual budget of USD 200M. He was then promoted as his last role to Country Manager. Mr. Fernández holds a Bachelor's Degree in Financial Administration from ITESM Campus Guadalajara and is fluent in English, Spanish and Portuguese.

Rahim Bhaloo, Founder, CEO and Executive Chairman, stated: "We are delighted to welcome Eduardo as our new Chief Financial Officer. His proven track record in driving financial discipline, strengthening governance, and enabling sustainable growth positions him to be an immediate catalyst for our next phase. Eduardo joins us at a pivotal inflection point for Pesorama. His deep expertise in institutional financial frameworks and his history of scaling complex operations in Mexico make him the ideal architect for our next phase of growth. We expect Eduardo to play a critical role in optimizing our capital structure and driving the operational efficiencies that will ultimately deliver long-term value to our shareholders."