Groupon Launches Board-Level Artificial Intelligence Committee and Appoints Amit Shah to Board of Directors
Technology executive and AI entrepreneur to chair new committee as Company positions marketplace for the era of agentic commerce
Chicago, Illinois--(Newsfile Corp. - March 10, 2026) - Groupon, Inc. (NASDAQ: GRPN) today announced the appointment of Amit Shah to its Board of Directors, effective March 10, 2026, and the formation of a dedicated Artificial Intelligence Committee of the Board. Shah, a seasoned technology executive and AI entrepreneur, will serve as the Committee's inaugural Chair.
With this action, Groupon becomes one of the first publicly traded consumer marketplaces to establish a board-level committee dedicated to artificial intelligence. The formation of the Committee reflects the Company's conviction that AI, and specifically the shift toward autonomous, agentic systems, will fundamentally redefine consumer discovery and merchant enablement in the local economy.
A New Interface for Local Commerce
As AI transitions from assistive tools to autonomous agents capable of evaluating and executing transactions, Groupon has prioritized positioning its
marketplace as a bridge between the AI economy and local merchants. The AI Committee will provide independent oversight of Groupon's AI strategy, ensuring that the Company's deployment of emerging
technologies creates sustainable shareholder value while adhering to the highest standards of responsible governance.
Ted Leonsis, Chairman of the Board of Groupon, said: "The rise of AI represents the most significant platform shift in a generation. Groupon's position at the intersection of consumer intent and local supply creates a powerful foundation for innovation. Amit brings the combination of operating leadership at scale, entrepreneurial experience, and deep technical perspective that can help guide Groupon through this transition and ensure our governance keeps pace with our ambition."
Dusan Senkypl, Chief Executive Officer of Groupon, said: "Artificial intelligence is moving quickly from tools that assist people to systems that can actively participate in discovery and commerce. Agentic systems will increasingly help consumers identify services, evaluate options, and transact with merchants. For Groupon, this creates an opportunity not only to improve execution, but to rethink how local commerce works. We believe Groupon can help bring the capabilities of the AI economy to millions of local businesses, and Amit brings both the technological understanding and the leadership perspective to help us move with the urgency that moment requires."

