Lord Ashcroft's VCs and GCs to have a new home at the National Army Museum

EQS-News: Lord Ashcroft / Key word(s): Product Launch Lord Ashcroft's VCs and GCs to have a new home at the National Army Museum 15.03.2026 / 00:35 CET/CEST The issuer is solely responsible for the content of this announcement. LONDON, March 14, 2026 /PRNewswire/ -- Lord Ashcroft's collection of Victoria Crosses and George Crosses is to have a new home at the National Army Museum in London.

The collection is the largest of its kind in the world. It has been built up by Lord Ashcroft over the past 40 years and includes nearly 250 VCs and a smaller number of GCs. It was previously housed at the Imperial War Museum, London, which closed the Lord Ashcroft Gallery in September last year after 15 years.

Lord Ashcroft spoke today of his delight at the news: "I am thrilled to have found such a superb location for this unique collection of gallantry medals. I am so pleased that these VCs and GCs, spanning many major wars and conflicts of the past two centuries, will now be enjoyed by the public once again.

"The National Army Museum shares my passion for the decorations themselves and also to tell the incredible stories of bravery that go with them. I look forward to a long and happy partnership with the Museum for many years to come."

Justin Maciejewski, the Director of the National Army Museum, said: "We are honoured to be entrusted with these VCs and GCs from the Lord Ashcroft Medal Collection. We are grateful to Lord Ashcroft for his continued generosity and commitment in championing these stories of extraordinary courage.

"The National Army Museum shares the history and heritage of our soldiers across the globe and down the centuries. Within that wider narrative, these medals, and the individual acts of extraordinary bravery and valour they represent, form a powerful part of the Army's story."

Chris Finney, a Trustee of the National Army Museum and the Chair of the VC and GC Association, said: "This rare and expansive collection spans centuries of military service, sacrifice, and extraordinary bravery across the Armed Forces.

"We are privileged to be given the opportunity to share these medals—and the inspiring personal stories they represent—with visitors, and online for the wider public, where they can continue to inspire people of all ages for generations to come."