Three-Time Super Bowl Champion Troy Aikman Named National Spokesperson for VENU's $300+ Million Luxe FireSuite Triple Net Portfolio

Venu Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), the visionary owner, operator, and developer of premium live entertainment destinations, today announced that NFL Hall of Famer, three-time Super Bowl Champion, and Founder of EIGHT Elite Light Beer, Troy Aikman, has been named the national spokesperson for VENU's $300 million Luxe FireSuite Triple Net (NNN) real estate portfolio, launching nationwide in the coming weeks. The announcement builds on the proven demand of VENU's broader FireSuite ownership program, which has already generated more than $250 million in sales across its growing portfolio.

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Three-Time Super Bowl Champion Troy Aikman Named National Spokesperson for VENU's $300+ Million Luxe FireSuiteTM Triple Net Portfolio

The announcement marks a significant expansion of Aikman's already deep ties to VENU. As a shareholder, FireSuite owner, and namesake of the exclusive Aikman Club planned across VENU's Sunset Amphitheaters in Texas and Oklahoma, Aikman has been part of the company's growth story since the early stages. His decision to step into this role is a natural extension of that commitment.

Aikman will serve as the face of VENU's nationwide FireSuite NNN offering, a structured real estate investment opportunity that gives investors direct ownership in premium suite assets across VENU's growing portfolio of multi-season amphitheaters. For Aikman, whose entrepreneurial ventures extend well beyond football, the decision reflects a genuine belief in the asset. VENU's FireSuites are absolute NNN real estate, backed by a corporate guarantee, offering an 11% cap rate, 2% annual escalations, and a 15-year lease term with zero landlord responsibilities, contract-backed passive income, and a guaranteed buyout option at year 5, 10, and 15. It is the stability of an institutional-grade net lease structure combined with the demand-driven upside of the live entertainment economy.

"I have been close to this company for a long time, as a shareholder, as a FireSuite owner, and as someone who has had the pleasure of watching J.W. and this team build something genuinely special," said Aikman. "What they have created is unlike anything else in live entertainment. As an entrepreneur, this is exactly the kind of opportunity I look for, and I am proud to be a part of it."