Loftware Introduces Loftware Connect, Establishing a New Standard for Connected Supply Chains

A secure digital platform that transforms supplier collaboration to help customers achieve flexibility, growth, and faster time to market

PORTSMOUTH, N.H., April 14, 2026 /PRNewswire/ -- Loftware today announced the launch of Loftware Connect, a transformative new platform that redefines how organizations manage product identification across global supply chains. Representing the most significant technology launch in the company's history, Loftware Connect introduces the industry's first secure, scalable network that connects companies with their trading partners, replacing fragmented coordination with a unified digital foundation designed to improve resilience, compliance, and speed.

In an era defined by volatility, supply chains are only as strong as their weakest link. A single breakdown in product identification accuracy, regulatory compliance, or authentication can halt production lines, delay shipments, trigger recalls, and erode brand trust. As supply chain networks grow more distributed and regulatory requirements more complex, traditional siloed systems can no longer keep pace.

Loftware Connect addresses this challenge by shifting product identification from isolated enterprise systems to a dynamic collaborative network. The platform establishes structured digital connections between organizations and their trading partners, creating visibility and governance across every interaction that supports product identification and supply chain execution.

"With Loftware Connect, we are building the infrastructure of trust for modern global commerce," said Jim Bureau, CEO of Loftware. "For decades, product identification has been managed within the four walls of the enterprise. But goods move across borders, through suppliers, co-packers, and distribution centers, creating costly unknowns like a mislabeled component delaying an assembly line or triggering regulatory fines. The future requires fast and seamless collaboration. Loftware Connect ensures that every partner, every process, and every product identity is aligned, so when disruption occurs, our customers stay ahead of it. With Loftware, it's all right there."