A Safer Way to Verify Identity — Visa, Keyno, and Fidelity Bank (Bahamas) Lead the Transformation

Visa (NYSE: V) today announced a major step forward in how consumers verify their identity in the digital era, with the first-ever deployment of its Tap to Confirm and Tap to Activate technology for issuing banks. Launched in collaboration with fintech partner Keyno and Fidelity Bank (Bahamas) Limited, this innovation represents a paradigm shift in how consumers prove who they are to their financial institutions — turning the physical Visa card into a trusted identity credential that works with a simple tap inside the banking app they already use.

As commerce becomes increasingly digital, identity verification has emerged as one of the defining challenges of modern banking and payments. Instead of relying on one-time passcodes, call center verification, or other complex authentication processes, cardholders can now confirm their identity or activate a new card simply by tapping their Visa card to their mobile device — providing EMV-level security while delivering a frictionless user experience.

Visa Powers the Next Era of Identity Verification

The breakthrough technology showcases Visa's innovation leadership by leveraging advanced EMV cryptography and Visa's proprietary Chip Authenticate service. The solution integrates Visa's robust Transaction Exchange (VTEX) API for real-time card data authentication directly through VisaNet — the world's most advanced payment processing network, handling over 150 billion transactions annually.

"Identity verification has become one of the defining challenges of digital commerce — and one of the biggest points of friction for consumers and issuers alike. With tap authentication, Visa is transforming the card in your wallet into a secure, intuitive identity credential, delivering an experience that is easier for consumers and more secure for issuers. This is what Visa's payments expertise and global infrastructure make possible,” said, Mike Romero, Head of Digital Solutions, Visa Latin America and the Caribbean.

Enabling Issuers and Transforming Consumer Experience

Partnering with Keyno - whose technology provides secure digital card solutions - and launching first with Fidelity, Visa enhances issuers’ ability to:

• Accelerate digital onboarding and activation with instant card activation
• Reduce bank call center costs by turning users to in-app experiences
• Reduce fraud significantly with best-in-class EMV cryptogram validation that surpasses SMS-based authentication
• Offer customers faster, tap-based authentication for high-risk activity, like changes to passwords, mailing addresses. high value money transfers, or account limits
• Eliminate friction while strengthening security - no more wait times for call centers or delayed SMS codes

“Identity is the key to safe commerce. Now, your Visa card is the key to secure online identity verification. Keyno and Visa are leading the way—making digital banking safer, simpler, and more trusted with just a tap,” said, Robert J Steinman, CEO Keyno.

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